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What We Do
At Insight Fusion our focus is on boosting your capacity to adapt and innovate by discovering and applying your own powerful insights. Our clients range from those who are just undertaking an innovation initiative to those who have well-established innovation processes and want to be sure they stay on that leading edge.
We’re a collaboration of expert innovation practitioners who organize as appropriate around the tasks that best meet your needs. Whether you’re looking for a single presentation or workshop, a technology solution, or an ongoing partnership, we pull together the necessary resources…and only the necessary resources. So you get world class expertise and technologies without the world class overhead. Our associates each offer unique yet interrelated services, tools and approaches that enable us to offer robust, customized and efficient solutions.
Insight Proficiency
Any great insight ultimately originates inside someone’s head. This is an entirely natural ability we all possess but few of us leverage it as fully as we could. We help individuals and teams become more insightful by more clearly understanding how their own heads work and how to enhance these mental processes. This may include the Stauffer Iterative Thinking Assessment (SITA), a proprietary self-assessment that is research-based and psychometrically validated, and that provides what may be the most useful feedback you’ve ever received.
Leadership, Team and Organizational Insights
Successful innovation is a team sport. It’s essential that you have a leadership style and corporate climate that encourages innovative behaviors…and know how to harness the results. We work with you to define and enhance a leadership approach that explicitly encourages insight generation, along with the best practices that drive successful innovation and execution.
Idea Generation and Decision Making Insights
We see the generation of great new possibilities and then choosing among those possibilities as closely interrelated tasks that are crucial to your sustained success. Both require insight. We work with individuals and teams to provide research-based best practices in decision making, idea creation and management and insight generation. When appropriate, we employ Red Dragon® Idea Management Software and Predictive Decision Making to enable you to capture and leverage the great ideas and insights of people throughout your organization.
Customer Insights
Sometimes the most important information you can have about your customers includes insights your customers don’t even realize about themselves, powerful insights about customer needs and preferences that your customers can’t articulate. So we take you beyond listening to the voice of your customers, to understanding The Heart of the Customer™ in very fundamental and powerful ways.
Strategic Insights
Insights create value when you can apply them to achieve your business objectives. We work with innovation teams, research teams and executive teams to draw on a variety of insight technologies and integrate those insights into a disciplined process of planning, execution and learning, around the entire cycle of innovation. That includes using insights to make tough strategic choices, create alignment throughout the organization, improve processes and successfully implement change.
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